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Workshops


Independent learning through active group participation


Workshops are the perfect setting for in-depth discussions and practical learning on a specific topic. The workshops organised during the conference will focus on specific topics, inviting participants to be actively involved in discussions during these workshops.


The Entrepreneurial University



The workshop is designed for university staff, in a wide range of academic and professional support roles, who want to explore the concept of the entrepreneurial university and learn about the practical steps by which they can help themselves, their students and their colleagues to become more entrepreneurial.

The workshop will involve a series of exercises in which participants will be guided to explore definitions of the entrepreneurial university, its role in the regional/national eco-system, and the parts played by leaders, members of staff and students. The emphasis will be on sharing experiences and challenges.

The workshop will also include an introduction to the Accreditation Council for Entrepreneurial and Engaged Universities (ACEEU) which offers the world’s first institution-level accreditation for entrepreneurship and engagement. An overview will be given of the accreditation standards and the key steps of the accreditation process.

For more information, please visit: https://www.aceeu.org

Dr. Thorsten Kliewe
Chair of ACEEU & UIIN


Professor Paul Coyle
Vice-Chair of ACEEU & UIIN Director for Executive Education




University-Business Cooperation Workshop



A workshop for developing knowledge transfer, engagement or collaboration between university and business

Are you trying to develop better knowledge transfer or university engagement?

University-Business Cooperation (UBC) has gained a position the agendas of policymakers and HEI managers. However, its management and regulation remain challenging due to the complexity of UBC phenomenon, the lack of a common understanding of the topic and the lack of ‘the big picture’ that connect all the elements. Similarly, the research on UBC is rapidly increasing, but the lack of shared concepts and a common framework makes research in UBC narrow, fragmented and non-comparable, hindering its development.

This workshop will present the UBC Ecosystem Framework, a tool for researchers, managers and policymakers to gain a better understanding of how UBC work and support the process to foster, promote and strengthen it. The workshop will give a clear and common picture of the most important elements in UBC (inputs, activities, outcomes, impacts, influencing factors and supporting mechanisms) and their interrelations. The workshop will provide a vital framework for researchers and practical outcomes for practitioners, enabling them to apply the framework in their own research and institution.

Prof. Dr. Todd Davey
Project Director, UB Cooperation
Dr. Victoria Galan Muros
Senior Associate Consultant, Technopolis Group




Science-to-Business Marketing Workshop



The traditional Technology Transfer as a Push-Process has to be complemented by a Pull-Approach: Marketing deals with customers and their needs and potential benefits. Science-to-Business Marketing applies this approach to HEI’s research and university-industry interaction. In this workshop you will further develop your market-orientation and learn methods how to put this approach into practice.

Also the Workshop offers a transfer of the tool “Business Potential Canvas” to not only industry but also to Society (“Benefitting Society Canvas”).

Professor Thomas Baaken
Managing Director of the Science-to-Business Marketing Research Centre
Friederike von Hagen
EUREGIO Project KRAKE




SME/University Partnership Workshop



As a nation, we are experiencing a rate of change that is unprecedented and pressuring companies, government and not for profit organisations to think differently about their businesses, and ways to enhance their competitiveness.

The SME/University partnership workshop will explore ways that companies across Australia can tap into their core strengths for competitive advantage. We hear across the media that the National Innovation and Science Agenda is a wake up call to our nation that our competitiveness relies on thinking differently about our businesses, the skill bases we have, and the opportunities before us. At this session you will learn a range of approaches that a successful Australian Business - Trajan Scientific and Medical, has deployed on the global stage. Trajan is an Australian success story; started in 2011 it has through execution of strategic business models, driving acquisitions, investments and organic growth grown today to having nearly 400 staff worldwide.

Stephen Tomisich – the CEO of Trajan, has led the organization on this journey since its inception and will share through firsthand experience some of the processes and approaches used in practice to help create competitive advantage. Trajan’s model has included key partnerships with the Higher Education for strategically investment in skills and research – both of which underpin Trajan’s business activities. He has a lot of lessons to share and pointers to provide you with to partner effectively with a university. Stephen is driven by a passion to see Australian technology-based businesses grow and flourish for the future benefit of all Australians.

The topics that will be covered by the workshop include:
  • Getting to know YOUR business. Before one can partner with others we need to really understand our own business purpose and direction
  • Using basic business tools to get the best out of your current ( and future) products and services. Build in scalability.
  • Consider how a university partnership can accelerate or even enable promotion of your business purpose and the product/service portfolio. Purpose-driven funding.
  • The importance of the macro environment: don’t get run over along the way!
  • What will your business look like in five years time? How to create tension around the future destination to proactive build the future.
  • Making the change; what does the journey look like? Translating to action.
You will leave this workshop with a renewed focus on what matters and is important for your business to focus on, providing you with both perspective and practical tools to be successful in partnering for growth. We look forward to seeing you at what promises to be an incredibly energising and relevant session for UIIN partners.

Stephen Tomisich
CEO and Director, Trajan Scientific and Medical









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